Course Outline

COURSE OUTLINE

Department & Faculty: Dept. of Information System, Faculty of Computer Science and Information Systems	Total Lecture Hours: 42 hours lecture Day: Wednesday Venue: BK3, N28 Time: 8:00am – 11:00am
Subject & Code: IT Entrepreneurship (SCD4763/SCK4763/SCK3463)	Semester: Semester September Academic Session: 2011/12

LECTURER	TEL NO. / ROOM	E-MAIL
NorHashim bin Abu Samah	07-5532239/ D07 361-01	norhashim@utm.my

Synopsis
This course will provide an overview of the basic concepts on entrepreneurship focusing on the nature, environment, and risks of new venture formation and building of businesses. It is designed to explore the personality of the entrepreneur and how innovative business ideas are created. Students will learn to consider various type of business models, conduct feasibility studies, write a business plan, and evaluate problems and finding solutions to those problems in order to come out with creative and innovative IT products and services. Furthermore, students will also learn plan the strategy required to start a new business using Blue Ocean Strategy approach. Students will also be exposed to case study method using a combination of cases from the textbook and Harvard Business School cases in order to give them exposure to the real world problems. Active participation by students during class discussions and activities is encouraged and expected.
Learning Outcomes
At the end of the semester, the student will have the:
CO	Course Outcomes				Related Program Outcome (PO)					Evaluation Method
1.	Identify the overall entrepreneurial process and solve real world problems through creative and innovative IT solutions.				PO1 (C2, P1, A1) PO3 (C2, P1, A2)					A, Prs, CS, FA,Q
2.	Use entrepreneurship skills to investigate business opportunities and the feasibility of transforming business concepts into viable IT business.				PO1(C4, P2, A3) PO8 (KK1)					PR, Prs, FA, CS
3.	Demonstrate leadership skills through role-playing of various business positions in operating a business venture.				PO9(LS1, LS2)					Prs,CS
4.	Present business solutions for a specific context confidently, effectively and clearly				PO4 (CS1, CS2, CS3, CS4)					PR, Prs, CS
(PR – Project; Q – Quiz; A – Assignment; CS – Case Study; Prs – Presentation; FA – Final Exam)
Student Learning Time
Teaching and Leaning Activities									Student Learning Time (Hours)
Face to Face Learning				Lecturer centered		Lecture			14
				Student centered		Practical/Lab/Tutorial			-
						Student Centered Activity (plus in-class assessment)			28
						Others			-
				Others					-
				Sub Total					42
Self Learning				Non Face to face or Student Centered Learning (SCL)		Assignments			18
						Reports			4
						Project			18
						Group Discussion			10
						Others			-
				Revision					5
				Assessment Preparation					11
				Others					-
				Sub Total					66
Formal Assessment				Continuous Assessment		Quiz			1
						Exam			3
						Presentation			6
				Final Examination					3
				Others					-
				Sub Total					13
TOTAL									120
Generic Skills Addressed
Managerial skills Team Working Communication skills Updated with technological trends
Teaching Methodology
To meet the course objectives, this class will use a combination of methods and activities. A variety of readings, assignments, case methods, projects, and exercises will be used to gather or apply related information. In addition, facilitated lectures, multimedia presentations, field trips and discussions will be used to give additional information or to reinforce or enhance the learning content. Guest speakers – Entrepreneurs and Professionals will provide additional perspectives to the classroom experience.
References
Barringer, B. R & Ireland, R. D. 2010. Entrepreneurship: Successfully Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM94.00) Baron R. A. & Shane, S. A., 2008. Entrepreneurship: A Process Perspective, 2nd Ed. Southern-Western Cengage Learning, Ohio. Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business School Publshng,Boston, MA. Osterwalder, A. 2004. The Business Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses. AirAsia Case Study Article, Netflix Case Study Article
Weekly Plan

Assessment
Methods				No	Percentage
HBS Case Studies				2  1	20  5
Activities				6	25  30
Assignments				1	5
Project / Competition / Interview				2  3	20 30
Final Exam				1	30
TOTAL					100
Weekly Plan
Week	Date	Topic	Remarks
		PART 1 – WHY BECOME AN ENTREPRENEUR?
1	9 Oct	Course Introduction Why become an Entrepreneur? The Entrepreneurial Journey Planning a Business Venture	Harvard Case Study Briefing Ice Breaking Class Activity1: Flying a Jet Plane Comp. Formation(5) & Reg. Business Card
2		1.0 Entrepreneur & Entrepreneurship The Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions, Identity	Minicase Review: KLYMIT Project Briefing:  i-Usahawan i.  Richest Entrepreneur ii. Pick a Module ! - Blogspot Class Activity2: Brain Profiling
3		2.0 Creativity and Innovation Invention, Creativity, Innovation	Interview Briefing: Profile of Usahawan Jaya Class Activity3: Product Ideas in Diff Context
4		HARVARD BUSINESS SCHOOL - Case Study 1 UTM MicroCredit – HEP?	HBS Case Title: AirAsia – Flying Low Cost with High Hopes Briefing:  UTM Micro Credit
		PART 2 – HOW TO DEVELOP A GREAT BUSINESS  IDEAS?
5	23 Oct	3.0 Idea Generation and Evaluation Problems, Opportunities, Solutions Techniques for Generating Ideas Blue Ocean Strategy	Mcase Review:Kathryn Kerrigan Class Activity4: Eureka BIC: Brainstorming
6		4.0 Feasibility Analysis Product/ Service, Industry/ Target Market, Organizational, Financial Feasibility Analysis	Minicase Review: Think Gum BIC: Analysis
7		Deepavali MIDTERM  CHALLENGE	Historical Melaka Challenge Pulau Sibu Challenge Tg Piai Challenge
8	20 Nov	5.0 Entrepreneurial Business Model Business Model, Revenue Model, Value Proposition	Minicase Review: Amie Street Analysis & Dev. of BM i-Usahawan
9		Mid-Term Break
10		HARVARD BUSINESS SCHOOL Case Study 2	HBS Case Title: Netflix MidTerm Challenge Presentation
		PART 3 – TRANSFORMING YOUR  IDEA TO REALITY?
11		6.0 Entrepreneurial Strategy Industry and Competitors Analysis – Porter Competitive Forces and Strategy; Blue Ocean	Minicase Review: BusinessAtoZ Competitor Analysis of  i-Usahawan
12	27 Nov	7.0 Business Plan Reasons for BP, Who Reads the BP, Guideline, Outline of the BP, Presenting the BP	Minicase Review: Group Table Assignment1: BPlan Dev of  i-Usahawan Project Presentation: i-Usahawan module
13		8.0 Entrepreneurial Finance Funding Opportunities, Grants, Competition Bootstrapping, Elevator Pitch	Minicase Review: BLMA Models Class Activity5:   Stock Exchange
14	4 Dec	9.0 Entrepreneurial Marketing 4Ps, Social Networks and Entrepreneurs	Minicase Review: Miss Misa Profile of Usahawan Jaya Presentation
15		10.0 Business Ethics	Class Activity6:   X-Y Consortium BIC: Submission/Presentation Assignment1: BPlan Submission
16		Technopreneurship Awareness Programme (TAP) ·          Talk by Invited Speaker - IP ·          Funding Opportunities ·          Elevator Pitch Competition ·          Business Idea Competition ·          Product Exhibition ·          Booth ·          Technopreneurship Clinics	AJK: Marketing Funding/ Sponsor Logistics Protocol Project / Interview Presentation (alt) REVISION - Debriefing
17	26 Dec –  2 Jan	Study Week
18	3 – 22 Jan	Final Exam
Activities
As part of learning activities, student will require to participate in some of the following entrepreneurial mini activities:         Convocation Booth          Fund Raising Activities         Weekend Carboot Sales (Used Items)         Organising Workshop, Seminars, etc Among the objectives of the activities are:        To give exposure on the real life entrepreneurial activities (LO7)        To nurture self confidence       To raise capital for other class activities       To develop business and potential industrial networks (LO7)