Marketing
in entrepreneurship is the process used to determine what products or
services may be of interest to customers, and the strategy to use in
sales, communications and business development. It generates the
strategy that underlies sales techniques, business communication, and
business developments. It is an integrated process through which
companies build strongcustomer relationships and create value for their
customers and for themselves.
Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management.