About us
Ayamas is the first company in Malaysia to introduce the sales of
chicken and chicken-based products through a network of company-owned,
air-conditioned stores - chicken boutiques. (Traditionally, live birds were
slaughtered and sold only in 'wet' markets).
Kedai Ayamas chain markets HALAL, high quality branded chicken that is
hygienically processed and packed in the Company's own plants.
In addition to its chilled chicken products and value-added further
processed poultry products, the Ayamas retail chain was the first in the
country to offer a delicious array of chicken roasters and light chicken-based
snacks. One can easily purchase nutritious and tasty, ready-to-eat food for
convenient takeaway, ready-to-cook frozen products, fresh chilled chicken and
sundry products ranging from special sauces to confectionery and beverages.
The first convenience store was opened at Seapark on 29 April 1988.
Today, it has 74 stores nationwide. This is basically a store with a ratio of
30:70 in terms of retailing chicken meat versus sundry goods that complement
chicken product.
Each year, more and more outlets are added to the chain; and these are
styled to place greater emphasis on the sale of high-margin ready-to-eat
gourmet chicken products.
Through synergies within the QSR Group,
control of quality and cost has helped enhance Ayamas profitability.
brand value
Vision
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My Preferred Specialty Food Shop.
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Mission
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- To continuously provide
high quality food, fresh, chilled, frozen & canned.
- To serve our customers
in a convenient and modern environment.
- To ensure accessibility
& availability in your community / neighborhood.
- To provide a good
customer services.
- We are guarantees that
all the products are Halal.
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Brand Principles
The QSR Brand's principles are adapted
from the Yum! Dynasty Model and are known as the QSR Dynasty Model. The QSR
Dynasty model is made up of five key elements :
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OUR PASSION
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:
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To satisfy our customers every time they visit
our retail outlet and to do it better than our competitors
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OUR FORMULA FOR SUCCESS
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:
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People capability comes first - satisfied
customers and profitability will follow
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HOW WE LEAD
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:
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Know and drive the business, and build and align
teams
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HOW WE WIN
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Be the best at providing customers with best
choice of products
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THE WAY WE WORK
TOGETHER |
:
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Our leadership principles;
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